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You can download their iPhone or Android app for free and start using Card Reader at your next event.Ī business card left abandoned in a contact database is just as lonely as one left to gather dust by my abandoned sock bin, so to get the most out of this tool, you want to have a good follow-up strategy. But you don't have to be a HubSpot customer to use FullContact Card Reader. If you're a HubSpot customer you can log in here to try the integration yourself through Zapier). I first learned about them because HubSpot has a new integration with them that allows you to take pictures of business cards at an event which then automatically translates into contacts in your HubSpot database, enabling you to toss the business cards, send follow-up emails, and better understand the contact's future activity on your site. Now, maybe you're better than me at this, or maybe you've already discovered a useful app like FullContact Card Reader.Ĭard Reader is an app that translates in-person business cards to online contact records. Then you stuff their business cards into your pockets, leave the conference, grab a coffee, catch a plane home, unpack your bags, go to work, wince at your swelling inbox and fail to remember the treasure trove of business cards piled up at home. You go to a conference or a trade show, meet scores of interesting people and, like summer camps of years past, you promise to stay in touch. But I'm coming clean because I'm guessing a few of you have been there too. In the basement of my apartment next to my washing machine sits a collection of business and partnership opportunities gone to waste. Zap business cards right into your contact database. In addition to including the link in your presentation, share it out on social media with the conference hashtag after the talk. We often use bit.ly because it's free and allows you to customize the link to a more memorable phrase like the conference or talk name. In the last slide of your presentation, include an easy-to-remember short link to your slides. Position it both for the attendees of your talk and the larger audiences who may hear about it through social media or other means. Put up the landing page before your speech and optimize it just as you would any other landing page.

The conversion on your website bridges the gap from in-person to online activity, enabling you to better track the lead and further nurture the relationship.

It gives those who are interested in learning more or evangelizing what you've presented the materials they need to do so.

One strong way to provide attendees who are really interested in what you said with a takeaway is to create a landing page on your website where attendees can fill out a small form and download your slides or any other materials you presented.Ĭreating a landing page with your presentation materials offers two benefits: Having the slide deck makes it easier for people to bring what they've learned at the conference back to their colleagues. When I first started speaking at events, I'd often get requests over Twitter or in-person for a copy of my presentation slides. Instead, take a page from the inbound marketing playbook and offer them something of value.

Giving your email or website URL alone may not be enough to get audience members to look you up. You have the capacity to captivate an audience, teach them something new, and form a lasting impression.īut even the best speeches are lost opportunities if you don't translate them to visits to your website and potential conversions. Speaking at an event carries with it a tremendous amount of potential - more than any vendor table or collateral seat-drop can offer. Provide an option for your attendees to download slides.

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How to Transition In-Person Events to Online Lead Generation 1. Additionally, we'll explore how to transition to online lead generation if you find some of your traditionally in-person events are now cancelled and replaced with virtual customer interactions. Here, let's dive into a few ways you can bridge the gap between in-person and online lead generation.

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Linking the online and offline activities has long been a challenge for marketers - but it's not impossible. Knowing which social links led to a conversion, or which web pages ultimately influenced a customer to purchase your product, makes us better and more effective marketers.īut what about the power of in-person events? How do you measure the value of a speech or understand the influence a conference had amid all the other interactions a prospective customer had with your company online?