The Good Crisp Company is a US-basedBetter-For-You savoury snacking brand with two non-negotiables, to offer great taste and good ingredients meaning no artificial flavorings, colorants, GMO ingredients and taste enhancers as well as being natural, gluten-free,clean-label and allergen friendly. The fund invests in innovative businesses focused on modern consumer demands in the areas of health, nutrition and convenience. FF2032's ambition is to create a platform for investment in promising brands and growth companies offering innovative products, technologies or market approaches within the food and beverage sector.
There is a great team in place that I look forward to working with."įF2032 is the corporate venture fund of Lotus Bakeries. Lotus Bakeries' CEO Natural Foods Isabelle Maes, who is joining the board of directors, is impressed by the strong track record of growth: "The Good Crisp Company positions itself as a better-for-you chips brand in a very sizeable market of savoury canister snacks and has already shown strong performance with compelling evidence for future potential. I look forward to further building the Better-For-You canister snack category." Especially in light of all the opportunities that we are already seeing in 2022, such as growth opportunities with new retailers and increasing rotations, I am convinced that we will benefit greatly from this partnership. As part of the Lotus Bakeries Group, FF2032 brings generations of experience in growing and commercializing amazing tasting snacks. Matthew Parry, CEO & founder of The Good Crisp Company: "We are really excited to be welcoming FF2032 to the team. Making its way into grocery stores all over the US, The Good Crisp Company already has over 13,000 points of distribution, including major retailers such as Walmart, Whole Foods, Kroger and Wegmans. In addition to that, the company has recently diversified, moving into a another savoury snacking category with its new product 'Cheese Balls'. It currently has five iconic flavors in two formats on the market. With clean and high quality ingredients, The Good Crisp Company fulfils its promise to offer great tasting products and guilt-free snacking for everyone in the simple form of a potato chip.
The good crisp company free#
When the brand started gaining traction in the United States, Matthew decided to move with his entire family from Australia to Colorado (US).Īt present, the company offers a range of natural, gluten-free,clean-label,non-GMO and allergen friendly chips that are entirely free of artificial flavorings, colorants and taste enhancers. The Good Crisp Company, a Better-For-You savoury snacking brand, was founded in 2015 in Australia by Matthew Parry who was looking for a healthier snack alternative that would fit into his gluten-free diet and could be enjoyed together with his kids. A healthy snack the whole family can enjoy, these chips are made with all-natural, non-GMO ingredients and RSPO certified sustainable palm oil. The Good Crisp Company is the fifth company to join the FF2032 investment portfolio. The Good Crisp Companys delicious, certified gluten-free stacked potato chips are completely free of any artificial flavours, colours and MSG.
The good crisp company series#
FF2032's investment is part of a larger Series A financing round to support the growth of the company. Here’s the link.FF2032, Lotus Bakeries' corporate venture fund, announces the closing of a minority investment in US brand 'The Good Crisp Company'. In April 2021, IMBHO reviewed the original product from Good Crisp. I hope your children find this addition beneficial.”
That’s why we added Wellmune which helps strengthen the immune system and enhances its key functions. After we took all the nasty stuff out of these cheese balls, I wanted to put something good back in. Matt explains this ingredient on the back of the cheese balls’ packaging: “When our daughter was having chemo, I saw how vital our immune system is and the amazing work it does to keep us healthy. The website says it is a yeast beta glucan that is clinically shown to improve immunity. Not being familiar with this ingredient, I looked it up. There’s also a bonus ingredient in the cheese balls: wellmune. But let’s talk about the taste… does it pass the test with all the natural ingredients? IMBHO, yes! This snack was very flavorful! The crisp was just right, and the cheese flavor was nice and sharp. They don’t include gluten, egg, peanuts, tree nuts, fish, sesame seeds, mustard or celery in their ingredients. The Good Crisp Company also produces snacks that are allergy friendly. True to their mission, the nutrition label on these cheese balls lists only real ingredients.
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